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A report completed jointly by the European Union Chamber of Commerce in China and Roland Berger Strategy Consultants showed that while the Chinese market is becoming more attractive, there still may be some issues for European businesses regarding investment opportunities.
With the rise of the Chinese market, many firms - including commercial real estate companies - may have trouble getting involved because of the quickly rising costs of investments, as well as difficult regulations and other access issues, according to the Business Confidence Survey 2012.
"European industry is facing increased competition in China from both international and domestic competitors," said Waston Liu, vice president of Roland Berger Strategy Consultants Asia. "In particular, vast improvements have been seen from local competitors in brand recognition, marketing and sales capability, and product quality."
The report also noted that revenue from Chinese-based enterprises makes up approximately one-tenth of all world revenue included in the findings. This figure was 50 percent higher than in 2009. However, close to half of European companies involved in business in China noted missing out on new business opportunities.
